Lies We Bought

Emily Rask
  • 4.8 (60)
  • Marketing
  • Updated Weekly

Lies We Bought is a podcast with receipts. Host Emily Rask spent over a decade building marketing and advertising campaigns, and now she's reading the fine print out loud (think everything from "got milk?" to "clean beauty") to show how the message got made and why we believed it. Part consumer psychology, part cultural history, part 1950s wink. If you love smart, myth-busting shows about advertising, branding, and the hidden tricks behind the stuff you buy, you're in the right place. Pulled fresh from the oven every Tuesday at 7 AM EST. Hit follow and start questioning the receipts.

  1. 4d ago

    An Apple a Day: How a Dying Industry Rebranded Itself

    An apple a day keeps the doctor away sounds like grandmother's wisdom, but it was a 1904 marketing rescue plan for an industry that had just lost its actual product: booze. Lies We Bought traces the apple from Prohibition-era cider crop to manufactured health symbol, tests the slogan against the 2015 study that actually measured it, and asks why we needed a doctor's approval to eat fruit in the first place. 📱 Follow along on Patreon: https://www.patreon.com/LiesWeBought/ Instagram: https://www.instagram.com/lieswebought/ TikTok: https://www.tiktok.com/@lieswebought LinkedIn: https://www.linkedin.com/company/lieswebought Facebook: https://www.facebook.com/lieswebought/

    An Apple a Day: How a Dying Industry Rebranded Itself

  2. Jul 28

    The War on Drugs Ad That Lied to America

    The fried-egg ad that defined the War on Drugs was built by a marketing firm, not a doctor, and the science behind it was thinner than the slogan. Lies We Bought traces how a single 1987 commercial turned drug fear into federal policy, who kept the budget flowing for a decade, and why the campaign worked long after the data stopped backing it up. It's a story about advertising as propaganda, and about a slogan so effective nobody thought to ask if it was true. 📱 Follow along on Patreon: https://www.patreon.com/LiesWeBought/ Instagram: https://www.instagram.com/lieswebought/ TikTok: https://www.tiktok.com/@lieswebought LinkedIn:https://www.linkedin.com/company/lieswebough Facebook: https://www.facebook.com/lieswebought/

    The War on Drugs Ad That Lied to America

  3. Jul 21

    Good to the Last Drop: The Coffee Slogan That Sold America a Lie

    I grew up Mormon, which meant coffee was never allowed in my house, so it's a little ironic that this week's coffee myth isn't really about coffee at all, it's about five words Theodore Roosevelt almost certainly never said. By the 1930s, Maxwell House was telling everyone that Roosevelt coined "good to the last drop" over a cup of coffee at Nashville's Hermitage Hotel in 1907. There was just one problem - he'd been dead for over a decade by the time the company started saying it, and the slogan itself had shown up nearly word for word on a Coca-Cola ad years before Maxwell House ever used it. This episode talks about the real story behind Joel Cheek and the hotel the coffee was named after, how a coffee brand built a marketing myth around a dead president who could never object, and why companies keep leaning on borrowed authority instead of the truth, backed by the psychology of why founding stories sell better than facts. A little birdie told me this one's a good one.   Sign up for exclusive emails and behind-the-scenes context: https://www.lieswebought.com/ 📱 Follow along on Patreon: https://www.patreon.com/LiesWeBought/ Instagram: https://www.instagram.com/lieswebought/ TikTok: https://www.tiktok.com/@lieswebought LinkedIn: https://www.linkedin.com/company/lieswebought Facebook: https://www.facebook.com/lieswebought/

    Good to the Last Drop: The Coffee Slogan That Sold America a Lie

  4. Jul 14

    The Fake Chocolate Scandal: Hershey's, M&M's, and More

    Advertising lies, branding history, marketing deception: Lies We Bought is a weekly deep dive into the hidden origins of the slogans and campaigns that shaped what you buy. This week, the chocolate industry. "Melts in your mouth, not in your hand" traces back to a WWII battlefield discovery and a secret deal that made M&M's and Hershey's family from day one. Then, the current cocoa crisis, the legal "chocolatey" loophole candy companies are using to quietly downgrade your favorite bars, the Hershey's scandal and the grandson who called it out, and the neuroscience proving your brain tastes the brand before it tastes the chocolate. 📱 Follow along on Patreon: https://www.patreon.com/LiesWeBought/ Instagram: https://www.instagram.com/lieswebought/ TikTok: https://www.tiktok.com/@lieswebought LinkedIn: https://www.linkedin.com/company/lieswebought Facebook: https://www.facebook.com/lieswebought/

    The Fake Chocolate Scandal: Hershey's, M&M's, and More

  5. Jul 7

    The Customer Is Always Right: Ex-Bartender Confession

    "The customer is always right" wasn't a rule, it was consumer deception dressed up as a promise. In this episode, I go back to 1905 and the two department store men who invented the phrase to get you through their doors, then trace how it slowly stopped being a marketing promise and became something customers use against the workers who once benefited from it. Along the way: a call center study on what absorbing customer aggression actually does to a person, the year Selfridge's own store publicly walked the phrase back, and the piece of corporate mythology the internet invented to give a quote nobody ever said a happier ending. This is also the sassiest I've ever gotten on this show, because the personal story is mine, six years behind bars from 2006 to 2012, measured pours, and the line I used more times than I can count: "Did you want a double? I'm happy to make it a double. I can absolutely charge you for a double." It almost never got me a tip. I said it anyway. Lies We Bought is a podcast about advertising lies, branding history, and marketing deception. Hosted by Emily Rask. 📩 Sign up for exclusive emails and behind-the-scenes context: https://www.lieswebought.com/ 📱 Follow along on: Patreon: https://www.patreon.com/LiesWeBought/ Instagram: https://www.instagram.com/lieswebought/ TikTok: https://www.tiktok.com/@lieswebought LinkedIn: https://www.linkedin.com/company/lieswebought Facebook: https://www.facebook.com/lieswebought/

    The Customer Is Always Right: Ex-Bartender Confession

  6. Jun 30

    Cash for Clunkers: How America Paid to Crush 700,000 Cars

    In the summer of 2009, the federal government paid Americans to destroy nearly 700,000 working cars, and the four-word slogan that sold it did more work than the three billion dollars behind it. Cash for Clunkers promised to save the auto industry, clean up the environment, and put money back in people's pockets all at once. In this episode I trace where the name actually came from, how dealers were required to kill every qualifying engine before they could get paid, and why a program meant to rescue American carmakers sent most buyers home in Corollas and Civics. Then the part the evening news skipped: the sales collapse dealers called the hangover, the real cost of around twenty-four thousand dollars per new sale, and the used car buyers and donation charities who quietly took the hit. Plus the psychology that made the slogan land, and two real people on opposite sides of the same program. Another lie bought and sold, and now maybe one you can finally retire. New episodes every Tuesday at 7 AM EST. 📱 Follow along on Patreon: https://www.patreon.com/LiesWeBought/ Instagram: https://www.instagram.com/lieswebought/ TikTok: https://www.tiktok.com/@lieswebought LinkedIn: https://www.linkedin.com/company/lieswebought Facebook: https://www.facebook.com/lieswebought/

    Cash for Clunkers: How America Paid to Crush 700,000 Cars

  7. Jun 23

    Book It: The Pizza Hut Reading Program That Sold More Than Pizza

    For forty years, Pizza Hut's Book It program gave kids a free personal pan pizza for reading. More than seventy million children went through it. This is the story of what that pizza was actually buying. I trace Book It! from the 1984 education panic that opened the door, through the loss-leader economics that made giving away pizza profitable, to the developmental psychology that explains why a brand wants you at age six. We cover the overjustification effect, the 1973 Stanford reward study, and James McNeal's research on lifelong brand loyalty, plus why Pizza Hut just relaunched the whole program for summer 2026 as "Summer of Stories" and who they're really targeting this time. I was a Book It kid. Hawaiian pizza, and I will not be taking questions. 📱 Follow along on Patreon: https://www.patreon.com/LiesWeBought/ Instagram: https://www.instagram.com/lieswebought/ TikTok: https://www.tiktok.com/@lieswebought LinkedIn: https://www.linkedin.com/company/lieswebought Facebook: https://www.facebook.com/lieswebought/

    Book It: The Pizza Hut Reading Program That Sold More Than Pizza

  8. Jun 16

    Always a Bridesmaid, Never a Bride: How Listerine Sold a Disease

    Always a bridesmaid, never a bride. The phrase sounds like it has been around forever, but it traces back to a 1925 Listerine ad built around a fictional woman named Edna and a manufactured condition called halitosis. This week I follow the phrase back to its real origin, a 1917 British music hall comedy song, and then into the hands of Gerard Lambert, the mouthwash heir who found an obscure word in a medical textbook and used it to make America afraid of its own breath. We cover Listerine's bizarre early years as a floor cleaner and surgical antiseptic, the fear formula behind the Edna campaign, the sales explosion that made Listerine the third largest print advertiser in the country, and what psychology research on social comparison and fear appeals says about why this same playbook still runs in advertising today. By the end you'll hear the phrase differently, and you'll know exactly why a mouthwash company wanted it in your head. 📱 Follow along on Patreon: https://www.patreon.com/LiesWeBought/ Instagram: https://www.instagram.com/lieswebought/ TikTok: https://www.tiktok.com/@lieswebought LinkedIn: https://www.linkedin.com/company/lieswebought Facebook: https://www.facebook.com/lieswebought/ https://www.lieswebought.com/

    Always a Bridesmaid, Never a Bride: How Listerine Sold a Disease
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Trailer

4.8
out of 5
60 Ratings

About

Lies We Bought is a podcast with receipts. Host Emily Rask spent over a decade building marketing and advertising campaigns, and now she's reading the fine print out loud (think everything from "got milk?" to "clean beauty") to show how the message got made and why we believed it. Part consumer psychology, part cultural history, part 1950s wink. If you love smart, myth-busting shows about advertising, branding, and the hidden tricks behind the stuff you buy, you're in the right place. Pulled fresh from the oven every Tuesday at 7 AM EST. Hit follow and start questioning the receipts.

Information

  • Creator
    Emily Rask
  • Years Active
    2025 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © Emily Rask
  • Show Website
    Lies We Bought

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